סמינר בשיווק

Is there any validity to dual-process models in social judgment research?

According to the dual-process perspective in social judgment, even people who endorse egalitarian beliefs about social justice might still show discriminating behavior or prejudiced judgment as a result of unconscious or unintentional learning and judgment processes. While gaining recognition in the general public, in social judgment research, dual-process models have faced conceptual and empirical challenges. Conceptually, dual-process models lack precision because they lump together different constructs such as intention, awareness, efficiency, and controllability. Empirically, recent research doubts previous evidence in support of prominent dual-process models. I will share findings from my lab that demonstrate these challenges but also provide some support for key hypotheses of the dual-process models. 

https://us02web.zoom.us/j/84178692998?pwd=bHZHOHA0U0ZCZVRIQ2EvVHBaL1BRQT09