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פרופ' דינו לוי

מנהלת ביה"ס למנהל עסקים סגל אקדמי בכיר
פרופ' דינו לוי
טלפון פנימי: 03-6409565
משרד: רקנאטי

מידע כללי

הצטרף לסגל הפקולטה כחוקר בתחום של נוירו-שיווק ונוירו-כלכלה. הוא בעל תואר ראשון בכלכלה מאוניברסיטת תל-אביב וסיים בהצטיינות את התואר השני בפסיכוביולוגיה גם כן באוניברסיטת תל-אביב. הוא קיבל את הדוקטורט שלו בשנת 2008 ממכון ויצמן למדע במחלקה לנוירוביולוגיה בנושא של מודלים מוחיים בהתמכרות לסמים. המשיך לפוסט דוקטורט במרכז לחקר המוח ב - NYU. ד"ר לוי זכה בפרסי הצטיינות ובמענקי מחקר על עבודתו המחקרית ופירסם מאמרים רבים.


Fields of Research

In our lab we use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic Skin Response (GSR) and eye-tracking.

The main aim in our studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in C.elegans, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural and physiological signals.     



Shabat-Simon M, Shuster A, Sela T, Levy DJ. Objective physiological measurements but not subjective reports moderate the effect of hunger on choice behavior. Front Psychol. 2018; 9: 750.

Shuster A and Levy DJ. Common Sense in Choice: The Effect of Sensory Modality on Neural Value Representations. eNeuro 19 March 2018, 5 (2)

Sepulveda, M., Fernandez-Diez, B., Martinez-Lapiscina, E. H., Llufriu, S., Sola-Valls, N., Zubizarreta, I., Blanco, Y., Saiz, A., Levy, D. J., Glimcher, P., Villoslada, P. (2016). Impairment of decision-making in multiple sclerosis: A neuroeconomic approach. Multiple Sclerosis Journal, 1–10.

Telpaz A, Webb RLevy DJ. (2015). Using EEG to Predict Consumers' Future Choices. Journal of Marketing Research, 52(4): 511-529

Levy YZ, Levy DJ, Barto A, Meyer JS. A computational hypothesis for allostasis: delineation of substance dependence, conventional therapies, and alternative treatments”. Frontiers in Psychiatry. Dec 2013. doi: 10.3389/fpsyt.2013.00167

Levy DJ, Thavikulvat A, Glimcher PW. State dependent valuation: the effect of deprivation on risk preferences. PLoS One. 2013; 8(1)

Levy DJ and Glimcher PW. The Root of All Value: A Neural Common Currency for Choice. Curr Opin Neurobiol. 2012 Dec; 22(6):1027-38.

Levy DJ and Glimcher PW. Comparing Apples and Oranges. Using Reward-Specific and Reward-General Subjective Value Representation in the Brain. Journal of Neuroscience. 2011 Oct 12; 31(41):14693-707

Amiaz R, Levy D*, Vainiger D, Grunhaus L, Zangen A. Repeated high-frequency transcranial magnetic stimulation over the dorsolateral prefrontal cortex reduces cigarette craving and consumption. Addiction. 2009 Apr; 104(4):653-60.
* Equal contribution


Stehberg J, Levy D*, Zangen A. Impairment of aversive memory reconsolidation by localized intracranial electrical stimulation. European Journal of Neuroscience. 2009 Mar; 29(5):964-9.
* Equal contribution


Shabat-Simon M, Levy D*, Amir A, Rehavi M, Zangen A. Dissociation between rewarding and psychomotor effects of opiates: differential roles for glutamate receptors within anterior and posterior portions of the ventral tegmental area. J Neuroscience. 2008 Aug 20; 28(34):8406-16.
* Equal contribution


Levy D, Shabat-Simon M, Barnea-Ygael N, Katzir A, Zangen ARepeated electrical stimulation of reward-related brain regions affects cocaine but not 'natural' reinforcement. J Neuroscience. 2007 Dec 19; 27(51):14179-89.

Cooper A, Barnea-Ygael N, Levy D, Shaham Y, Zangen AA conflict rat model of cue-induced relapse to cocaine seekingPsychopharmacology (Berl). 2007 Sep; 194(1):117-25

Friedman A, Dremencov E, Crown H, Levy D, Mintz M, Overstreet DH, Yadid G. Variability of the mesolimbic neuronal activity in a rat model of depressionNeuroreport. 2005 Apr 4;16(5):513-6

Dremencov E, Nahshoni E, Levy D, Mintz M, Overstreet DH, Weizman A, Yadid G. Dimensional complexity of the neuronal activity in a rat model of depression. Neuroreport. 2004 Aug 26; 15(12):1983-6


Book Chapters

Levy DJ and Glimcher PW, Common value representation – a neuroeconomic perspective. In Handbook of Value: Perspectives from Economics, Neuroscience, Philosophy, Psychology and Sociology, 2015. Tobias Brosch and David Sander, editors. Oxford Scholarship Online

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